Client’s Problem
Preferred Reglazing, a family-owned business specializing in bathtub and tile refinishing, needed a simple yet effective website to showcase their services. Additionally, they required ongoing monthly SEO to target a local audience in New Hampshire, Massachusetts, and Maine, aiming to increase visibility and attract more customers.
Freelancer’s Approach
The freelancer implemented a two-phase strategy focusing on Website Creation and Monthly SEO Optimization:
- Website Creation:
- Designed a clean, user-friendly website to highlight the company’s services, including bathtub refinishing, tile reglazing, and repair solutions. Visit the website here.
- Added high-quality before-and-after images to showcase the transformative results of their work.
- Included clear calls-to-action (CTAs) like “Contact Us for a Free Estimate” and “Call Today to Save $100.”
- Ensured the website was mobile-responsive and optimized for fast loading speeds.
- Monthly SEO Optimization:
- Keyword Research: Identified high-value local keywords such as “bathtub refinishing New Hampshire” and “tile reglazing Massachusetts.”
- On-Page SEO: Optimized meta titles, descriptions, and header tags for all pages.
- Content Marketing: Published blog posts and articles targeting local search terms to drive organic traffic.
- Local SEO: Updated and maintained the company’s Google My Business profile and local directory listings.
- Link Building: Secured backlinks from relevant local websites and industry directories.
- Performance Tracking: Provided monthly SEO reports to track keyword rankings, traffic growth, and lead generation. View the monthly SEO report here.
Results Achieved
- Website Performance:
- Launched a professional website that effectively communicated the company’s services and value proposition.
- Improved user engagement, with a 20% increase in average session duration within the first month.
- SEO Impact:
- Achieved higher rankings for key local search terms, with the website appearing on the first page for “bathtub refinishing New Hampshire.”
- Increased organic traffic by 35% within three months.
- Generated 50+ new leads per month through improved local visibility.
Client Feedback
“The freelancer did an amazing job creating a website that truly represents our business. The monthly SEO efforts have significantly increased our visibility, and we’re now getting more inquiries than ever before. We’re thrilled with the results!”